Here are some excellent tips which I have depended
on for over 20 years as a graphic designer:
-Learn
typography. Develop an eye for spotting letterforms that
complement the attributes of the logo illustration. Or ones that contrast those
attributes in pleasing or arresting ways.
-Learn
illustration. Become capable of creating your own
custom graphic elements. Don’t rely on fucking free clip art. That is not logo
design.
-Learn
color theory. This includes techniques for
developing color palettes and the basics of color psychology to evoke desired
responses from your audience.
-Learn
art history. If you want to evoke a particular era,
it helps to know what era that is, and how its style is defined.
-Learn
print and on-screen production techniques. Don’t create
logos that can’t be reproduced faithfully under all necessary conditions.
-Practice
all of these skills constantly. There are no
substitutes or shortcuts for this. And seek the advice of designers who are
more skilled and experienced than you.
In short, the best tip I can give you for designing
logos is learn how to design. You can’t become a good logo designer by
collecting tips or hacks if you don’t have a solid foundation of design study
to build on.