Recently, there is a trend that foreign
company comes and buy company in Vietnam, in order to expand their business operation and also set foot in
Vietnam market, where is emerging as a potential market of the area.
Alibaba Group – China’s giant technology
corporation has spent 1 billion USD to acquire Lazada, thereby officially set
foot in the online sales market of Vietnam.
On April 12th 2016, the
China’s giant technology group named Alibaba Group announced that it has
reached an agreement to acquire the control of e-commerce platform in Southeast
Asia, which is Lazada with an amount of 1 billion USD , thereby officially set
foot in Vietnam.
The transaction includes an investment of 500
million USD in Lazada’s newly issued equity and the repurchase of shares of
some Lazada’s shareholders include Rocket Internet SE, Tesco Plc and Investment
AB Kinnevik with a total investment value of Alibaba reach approximately 1
billion USD.
This acquisition is expected to help worldwide
brands and distributors that are trading on the platform of Alibaba, as well as
local vendors can reach the consumer market of Southeast Asia. In addition,
Alibaba deal with a certain number of shareholders of Lazada, giving Alibaba
the right to purchase and shareholders the right to sell its remaining shares in
Lazada at the marketprices in 12-18
months after the completion of the transaction.
Lazada is headquartered in Singapore, which
was founded and operated by Rocket Internet SE from Germany. The company
carries out e-commercial activities in Indonesia, Singapore, Malaysia,
Philippines, Thailand and Vietnam.
According to Bloomberg, the deal came from the
objectives set by the billionaire cum Alibaba’s chairman Jack Ma, targeting at
least half of company revenue comes from markets outside of China.
Through the deal with Lazada, Alibaba generate
more revenue from sale of clothing and electronics in 6 regional markets in Southeast Asia where
Lazada if operating, including Vietnam.
Further
information
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