France’s leading retail group – Auchan – on
November 3rd has officially signed a strategic
cooperation agreement with Military Petrochemical JSC (MIPEC).
Together, Auchan has signed lease contract
with Long Bien Commercial Center, which was invested by MIPEC to
implement retail supermarket chains named “Simply Mart” in the northern market.
This event has marked a turning point of
Auchan in Vietnam market after the implementation of Simply
Mart in Ho Chi Minh City last year.
With the signing of this cooperation agreement,
the famous and friendly Simply Mart supermarket chain will officially available
in Hanoi.
According to information from MIPEC, with the
slogan “fresh – cheap – friendly”, a new supermarket with an area of 3,700 m2
in MIPEC Long Bien Commercial Center will become a convenient shopping place
for all families.
This supermarket will supply 1,000 to 4,500
kinds of household products to consumers, not only bringing outstanding
benefits for residents living in MIPEC’s real estate projects, but also contributing
to create jobs for local people.
As planned, the first Simply Mart in Nothern
of Vietnam will be launched in the coming year. Then, Auchan will continue to
expand and strive till 2020 they would cover the Northern with 20 supermarkets.
Auchan Group had announced plan to invest 500
million USD to develop its supermarket chain in Vietnam.
Founded in 1960 in France and officially
presented on international markets from
1980, up to date, the Group owns 888 hypermarkets, 862 supermarkets and 370
commercial centers throughout the world.
In Vietnam, Auchan has launched the Simply
Mart chain in 2014 with manifesto “the friendly shopping place where we find
all with cheap price for the whole family”.
Further
information
0 nhận xét:
Đăng nhận xét